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The Top 7 Facebook Ad Hacks of 2019

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Larry Kim
CEO at MobileMonkey
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Growth Marketing Conference Toronto 2019
April 25, 2019, Toronto, Canada
Growth Marketing Conference Toronto 2019
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About speaker

Larry Kim
CEO at MobileMonkey

Larry is the CEO of MobileMonkey, the fastest-growing chatbot marketing platform used by millions of users worldwide. He’s also the Founder of WordStream, the world’s largest PPC marketing software company managing over a Billion dollars of ad spend for tens of thousands of customers worldwide and employing over 200 people. His free tools for Facebook Ads, Google AdWords and Keyword Research have been used by millions of users. Larry has won the top search marketer award from the US Search Awards, Search Engine Land and PPC Hero.

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About the talk

00:01 Introduction

02:14 Facebook messenger ads

08:14 Integrating messenger with your website

10:56 Private replies

13:28 Employ conversational conversion hacks

17:40 Re-engage with messenger contacts

18:09 User segmentation and audience creation

19:40 Chat blasting & drip campaigns

20:42 Exporting contacts as custom audiences

21:27 Number one growth channel of the next decade

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Hi, good morning. Everyone. Thanks for having me here. It's great to be here at Growth Marketing Conference Toronto. I just want to introduce myself briefly. My name is Larry Kim. I'm slightly obsessed with unicorns. I know they've kind of jumped the shark but I've been really a fan of unicorns for over it before they were popular Canadian from Winnipeg famous for being colder than Mars half of the year went to school just around the corner Carroll University of Waterloo. And yeah, I'm kind of known for

starting a company called Wordstream. It's the world's I started. This is my twenties to just shortly after graduating college out of a bakery called Panera Bread because you know free Wi-Fi unlimited Diet Coke refills delicious pastries. And managing up about a billion dollars of AD spend for tens of thousands of customers worldwide last year. We did about 55 million in Revenue 16 million in in earnings and that I was really fun experience as a first time. I found her and I sold the business

last year in July 450 million dollars to USA Today which is kind of cool and because I spent a lot of time writing about growth hacks and how to grow your business and it would have been totally embarrassing if the company didn't have a successful outcome. That's a joke working on new company in the Facebook Messenger marketing Space Monkey and today I'm so tired of my discussion. Today is the top 5 Facebook advertising hacks for it for 2020 and Beyond and why we talked about hacks and talk about Legal, but not obvious yet super high impact kind of stuff.

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