Product-Led Growth Panel: How Intercom, Gainsight & Loopio Keep Winning

Siya is a Product Manager at Intercom focusing on onboarding. She’s responsible for driving growth and activation by helping new users get started with Intercom. Prior to this, she drove the adoption of payments-enabled invoicing for QuickBooks at Intuit and was a consultant at the Boston Consulting Group. Siya is passionate about solving complex business and customer problems with elegant, scalable solutions.

Hally Pinaud is a marketing leader with 10 years of technology marketing experience. She recently joined Gainsight's go to market team as director of product marketing, where she leads sales strategy and readiness initiatives. Prior to Gainsight, Hally led several functions at Marketo, including commercial segment marketing, content marketing, and thought leadership. She's a founding member of Product Marketing Masters and holds an MBA in Product Management from Boston College.

Jafar Owainati is the Co-founder and Chief Revenue Officer of Loopio, a Toronto-based software company that helps enterprises supercharge their responses to RFPs, RFIs, and Security Questionnaires. As CRO, he drives strategic alignment across all of Loopio’s revenue teams: marketing, sales, customer success, and support. Jafar spent the early part of his career as a mechanical engineer working at large engineering firms both in Canada and overseas in Dubai, but his interests compelled him to transition to the business world. After pursuing his MBA at the Kellogg School of Management, focusing on strategy, marketing, and entrepreneurship, Jafar joined Monitor Deloitte as a management consultant advising global organizations on their marketing and sales strategies. Jafar experienced the challenges of the RFP process first hand, both as a consultant and an engineer. In early 2014, Jafar and his co-founders, Zakir Hemraj and Matt York, started Loopio to empower enterprise teams to more effectively respond to RFPs and other requests that arise in a sales cycle. Since then, Loopio has grown to over 100 people, has raised $9M in Series A funding from OpenView Venture Partners, and currently serves more than 600 customers globally. Loopio was named one of Canada’s Companies-to-Watch in the 2018 Deloitte Technology Fast 50™ Awards and selected as one of LinkedIn’s Top Startups in Canada.

Liz Cain is a Partner at OpenView where she leads the firm’s Expansion Platform and sits on the Investment Committee. The Expansion Platform is designed to help portfolio companies acquire, retain and grow the right customers and talent. Prior to joining OpenView, Liz was the AVP of Worldwide Business Development at NetSuite, the leading provider of cloud-based financials / ERP. Liz’s experience spans technical support, sales operations, account management, and marketing. Most recently she launched NetSuite’s Business Development Representative (BDR) and Solution Consulting Associate (SCA) teams, which she successfully scaled to a 170-person global organization. Liz was responsible for inbound lead qualification, outbound prospecting, the development and administration of the product, sales, business and industry training, and campaign execution across these teams.