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The Growth Strategies CEOs Don't Want You to Know: Learn How 1,000 Companies Hit $10B in Revenues (So You Can Too!)

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Nathan Latka
Founder at SaaS Database GetLatka.com
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Growth Marketing Conference Toronto 2019
April 25, 2019, Toronto, Canada
Growth Marketing Conference Toronto 2019
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About the talk

00:01 Introduction

01:53 What will we sell?

02:59 What problem do we solve?

04:42 Does it work?

06:34 Will many people pay?

08:07 No founder selling

10:09 Can we add customers from different sources?

14:10 Can we scale without crazy churn?

17:20 Can we scale and make money?

18:55 Next IPO predictions

About speaker

Nathan Latka
Founder at SaaS Database GetLatka.com

Nathan Latka is the principal of private equity firm Latka Capital; executive producer and host of “The Top Entrepreneurs” podcast; and CEO at two companies he’s recently purchased. He is also the star of the hit FB Watch show “Latka’s Money” (more than one million viewers tune in every episode). He is the founder of the software company Heyo. How to Be a Capitalist Without Any Capital is his first book.

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What's up guys? So yeah, my name is Nathan Latka and I'm for a living. I interview B2B SaaS Founders and that's not because I'm essentially looking for the next kind of Salesforce reason that I'm doing this as you guys know, it's a massive massive space the total spend in SaaS 2019 passing 355 billion dollars at the cause of public and private SaaS companies use of a top guys right now, but I'm trying to find who's the next one in these in this list. Maybe

one of you guys so 7 or 8 steps to actually de-risked your SaaS company. This is actually how you grow your valuation. You don't just become more Bible because you did a big fundraiser. You actually have to grow the business in terms of Revenue where to go to these steps number one if you're in the audience right now and you're thinking about launching his dad's company by far when I look at the patterns of the 3000 SaaS that I've interviewed the number one indicator going to be a successful SaaS you start off with an agency all these tears as far as an agency build great products in so

here is that you drank from Dominic who did this with cell cycle? Kombucha company that's healthy. And what are you not saying from the total customers you're serving so he knew exactly what the issue was with his agency work relaxed about a million bucks in Revenue that had the audacity shut that Revenue stream down go all in on the south product and today's past 30 million dollars in terms of ARR. Another example here is up Matthew with Q pot at about 4 million and then have a 5 million all in once they're the money

is in a 5 million-dollar agency had the audacity to shut it down launch a SaaS company. This SaaS ATM is obviously a way better ATM in the agency ATM. They never got to give it up and go all in on the SaaS products. So if you're balancing those two right now just give yourself a hard cut off data when you're going to go all the way on SaaS or state agency Focus figure out the problem. We break you and people don't realize it but I can really break you so these are all a bunch of company that I've interviewed that are super young 85

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