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Growth Panel: Acquisition, Activation, Retention & Engagement Strategies That Actually Drive Demand

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Joep Leussink
Head of Growth & Analytics at PagerDuty
+ 3 speakers
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Growth Marketing Conference Toronto 2019
April 25, 2019, Toronto, Canada
Growth Marketing Conference Toronto 2019
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About the talk

00:01 Introduction

03:17 Talent in Growth

10:08 Key differentiators

15:42 From customer success to growth

22:00 Navigating through marketing tools

27:58 Tips for Growth

About speakers

Joep Leussink
Head of Growth & Analytics at PagerDuty
Jocelyn Brown
SVP Customers and Revenue at Allocadia
Toan Dinh
CMO, Demand Generation at TouchBistro
Sandy Perlman
CMO at OneEleven

Joep Leussink is the Senior Director, Growth and Analytics at Pagerduty, the leading digital operations management platform for businesses. Through its SaaS-based platform, PagerDuty empowers developers, DevOps, IT operations and business leaders to prevent and resolve business-impacting incidents for exceptional customer experience. He has spent the last 10+ years in several growth roles at SAAS companies like LogMeIn, join.me, Litmus and acted as an advisor for several very early startups. His expertise lies in analytics, result driven acquisition marketing, SAAS business models, conversion rate optimization, expansion strategies, experimentation, and other growth initiatives.

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As SVP, Customers and Revenue, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. In her role, she oversees marketing, sales, partner and customer success teams to provide an exceptional customer experience. Her teams provide a seamless and value-driven experience to every customer, from initial interest though their continued growth, to best support their progression through the stages of budgeting, planning and performance excellence. Having spent more than 17 years in the B2B and SaaS spaces, Jocelyn brings extensive experience building and managing high-performing customer success teams that drive recurring revenue and value, and develop life-long customers. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

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Welcome to this panel. We're actually going to hopefully give you some ideas. Share some key learnings and that you leave at least with one nugget that you can take back to your office. And it's really about the whole acquisition activation retention and engagement strategies. And you know, when we look across the audience you scale from some of you are probably pretty early in your career as some of you been around for a while some of you might be the tire kickers like me the gray hairs with being around growth marketing was is sort of a return for the marging in which is

revenue growth marketing. So they're all these terminologies but at the end of the day, we're all here for one reason and it is to grow our company's profitability and revenue and so doesn't matter how you define. It's that's what I know and go is we have an amazing panel each individual on this panel has been extremely successful in their careers. And in fact when I was asked to be on the panel, and I looked at the panelist as I can. I'm not so sure that I want to do this but they're amazing and I'll ask them to each to just do a quick introduction and to give you one nugget going to back

Talk with you Jocelyn. Hi, my name is Jocelyn Brown. I am the SVP of Customers and Revenue at Allocadia, which is a software company based out of Vancouver, but I actually live here in Toronto. And in terms of my that was an over-the-top introduction. I'm not sure I deserve that but my software career at least my software career really has been in martech starting at Elakwa. And most of my experience really comes in the customer success, which didn't exist when I started but certainly has come to be a major part of a

growth engine. Welcome. Hi, my name is Joep Leussink . I'm Dutch. I moved to San Francisco where I live now and work for PagerDuty as a Senior Director of Growth and Analytics my career really

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Joep Leussink
Jocelyn Brown
Toan Dinh
Sandy Perlman