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Building Your Ultimate Growth Engine: How to Scout Your Best Markets &Deliver Them the Right Content Through the Right Channels

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Ross Simmonds
Founder at Rosssimmonds.com
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Growth Marketing Conference Toronto 2019
April 25, 2019, Toronto, Canada
Growth Marketing Conference Toronto 2019
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Building Your Ultimate Growth Engine: How to Scout Your Best Markets &Deliver Them the Right Content Through the Right Channels
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About the talk


00:18 Introduction

02:55 The internet is a loud place

06:05 Google is becoming a destination

07:00 Distribution Rules Everything Around Me

07:24 How do I give my content more life?

07:42 Facebook audience insights

09:58 Facebook groups

11:13 Buying Facebook groups

13:07 Stop sleeping on Facebook

14:43 Discover niche communities

15:35 Quora and Reddit traffic

19:27 Discover great Slack communities

20:32 Medium is the guest blogging

21:28 Key takeaways

About speaker

Ross Simmonds
Founder at Rosssimmonds.com

Ross Simmonds is the founder of Foundation marketing, a content marketing agency that helps B2B brands and startups plan, create and distribute content that drives results. In addition to running Foundation Marketing Ross is the founder of a wide range of different businesses including Hustle & Grind, an ecommerce brand described as the voice of modern entrepreneurs. Ross has invested in a handful of start ups and sits on the Board of Directors for many tech and community organizations. Over the years, Ross has been published or featured in publications such as Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC and more. He's spoke at global conferences about digital marketing for small, medium and enterprise brands at events like MozCon, SearchLove, webbdagarna, CTAConf and more. He was named in Mashable as one of the top Snapchat marketers in the world and writes regular about marketing at RossSimmonds.com.

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Super excited to give this talk. I know some folks are leaving. Guess what? I'm about to blow their minds. It's all good. All right, I have a confession to make this is something that I've carried with me for a very long time. It's something that impacts of my time in University and impact on my career impact the as I run my own business and they even impacts me at events like this and probably very shortly when we go to grab a few drinks. You see my entire life. I've had this issue. I've been what you would call when I say, I'm a Wanderer. I'm not talking about

that time when I was six years old and I grab the hand of a complete stranger and went missing in the local fare for a few minutes. I'm not talking with that. I'm a Wanderer as it relates to information what I mean by that is this a few weeks ago. I was at an event and I was talking to this gentleman, then I go to a lot of marketing events that go to a lot of vents from talking about business and I love you note about the trends that are shaping our industry and I'm having this discussion with this guy and he's standing right in front of me and we started to have this discussion around

how beautiful video has completely changed the way that we consume con. And if you go back in the time a little bit you might remember when you would upload a vertical video when everybody was scream at you like turn your phone around like nobody wants to see vertical video, but now vertical video with school. So I was loving this conversation and it was amazing of his deep about like the the shift in her Snapchat Instagram. All these channels have changed the way that we consume video. I love this stuff. But my brain started to wonder it starts to wander to a conversation that was happening

like probably about ten feet away from me that had nothing to do with marketing. In fact, they were talking about butter like butter I kid you not they were having a debate on whether or not you should keep the butter in the fridge or on the counter. Now, my mind was blown completely blacked out

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