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CMO Leaders Fireside Chat: The Best-Kept Growth Secrets from Microsoft, Salesforce, Hubspot, & G2 Crowd

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Growth Marketing Conference Toronto 2019
April 25, 2019, Toronto, Canada
Growth Marketing Conference Toronto 2019
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About the talk

00:01 Introduction

00:54 Mental health in marketing

03:20 Business as a badge of honor

05:04 What makes a good CMO?

07:04 The growth flywheel

13:39 Value of an agency and content at scale?

16:01 Organizing your team

20:53 What’s next for marketers?

23:54 Key takeaways

About speakers

Ryan Bonnici
CMO at G2
Nathan Monk
Director, Growth Programming at MaRS Discovery District

Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success. Extensive experience across B2B and B2C marketing and sales development has led to a strong understanding of the processes behind the job, refined interpersonal skills and an advanced understanding and track record in achieving strong positive return-on-marketing-investment and business growth. A strong academic history (GPA 4.0, UAI 98.8/100) complemented by 10+ years of ongoing professional development provides the foundation for a well-rounded leader with a boundless desire for team success.

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Nathan Monk is the Director of Growth Programming at MaRS Discovery District, leading all sales and marketing programs for high-growth technology startups. He has spent the last 15+ years leverage his background in go to market strategy, brand building, marketing analytics, channel demand generation, business development and sales to help technology companies grow. He worked on the recent Go to Market strategy for Cluep Inc., an adtech company recently acquired by Impact Group for $41 million. Nathan holds an Honors Busines Administration degree from the Richard Ivey School of Business and Business Analytics certificate from The Wharton School.

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Well, good morning, everybody Welcome to growth marketers and welcome to the Mars living room. We are super excited to have Ryan here who is apparently a flight attendant underwear model the marketplace which is due to Compass series see which is pretty incredible 2 to have achieved and have someone a business caliber here on the stage in Toronto. So Reimer Super Tank, I didn't have any rights for MIT review rights for Harvard. So yeah, I just feel completely

useless. Next me Ryan Switzer to make sure we're asking some pointed questions, but also some questions that matter to you the first one, I think I know that your passion about dental health, and I know that as marketers We're bouncing so much like many of us are in companies where you know, we we are implementing process scaling or an organization hiring dealing with so much in the on the personal side as well as is the professional side. Could you tell us a bit more about how you do? How do you

balance it? What's what's your what's your routine in in kind of give us your thoughts on I'm not like a lot of folks are going to grow a typically people that like, you know really want to move up quickly in that career. They want to drive impact at a business and I like definitely fell into that great myself. I think like a lot of us have a bit of a chip on our shoulder which is sort of what drives that grows. Like. We need to show Valley we need to show out and it wasn't kind of a thing until I got to my studies. I realized it like what was really driving me at work was actually like some

self-esteem issues. I really like didn't resolve like a child and I don't know I think today like now Looking back. I'm not know if I would change

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Ryan Bonnici
Nathan Monk