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Pedro Clivati
Head of Growth at GrowthHackers
+ 1 speaker
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B2B Growth and Innovation Virtual Summit
June 3, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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Workshop: Executive Jumpstart Growth Program - Catalyze Your Company’s Shift to a Proven Cross-Functional Growth Process
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  • Description
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About speakers

Pedro Clivati
Head of Growth at GrowthHackers
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech

About the talk


00:05 Introduction

03:32 GrowthHackers

04:40 Agenda

05:25 Holistic approach to Growth Hacking

07:55 Growth strategy. Holistic focus

09:05 NorthStar metric

12:37 Objective

13:36 Three-layer cadence

16:04 Is it for you?

19:19 Process. Ideate

27:06 Process. Prioritize

32:47 Process. Test

37:18 Process. Analyze

41:03 Culture

42:48 Culture. Analyze

44:52 Culture. Process

45:27 Innovate or die

46:46 9 growth tips

50:42 How to get the buy-in at your company?

55:07 Q&A

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And we are live excellent. Well, welcome everyone welcome to the first Workshop of the day on how to jumpstart your growth brought to you by Growth Marketing Conference and our partners at GrowthHackers. My name is Vasyl founder at GMC passionate about event marketing connection. People are excited about producing this event together with the team. We have Alla who is our Head of Operation in the chat. And the joining me Derric Haynie who is a co-host of a todays Summit is also Head of Growth at Growth Marketing Conference , very

knowledgeable in all things growth And he also runs his own company eCommercetech. IO is eCommerce technology expert if you look for advice on the best technology in the market Derric is your man and for any other growth related questions is definitely be a good resource for you. So I will see you in the next session will be doing official opening of the B2B Growth and Innovation Summit, but I will go ahead and pass it on to Derric who will introduce our Workshop instructor. Perfect.

Thanks so much Vasyl guys, where you chiming in from? What time is it for you right now? It's 8 a.m. For me. My son is playing games in the other room. I hope you're ready to start today hot because we've got an amazing session planned for you right now. We're going to go deep in growth, which is just what I love to do. And we've got just the person for you. It's got to be bring Pedro on-screen. I will introduce him and I will learn to just hang out here in the wings and maybe chat with you guys and keep keep all the questions in line and all that stuff so I can hear me. All right,

just fine. Thanks Derric. Perfect. Let me tell you guys a little bit about Pedro. He is currently the Head of Growth at GrowthHackers where he

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Pedro Clivati
Derric Haynie