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Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
+ 1 speaker
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B2B Growth and Innovation Virtual Summit
June 3, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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The Future of B2B Content & What Marketing Professionals Need To Do Now To Survive the Crisis
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About speakers

Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
Joe Pulizzi
Founder at Content Marketing Institute

Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's the author of five books, including his latest, Killing Marketing. His third book, Epic Content Marketing was named one of "Five Must-Read Business Books of 2013" by Fortune Magazine.

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About the talk


00:05 Introduction

07:00 Think of all your content

08:01 The third stage of content marketing

09:40 Revisit your content tilt

15:46 Prepare multiple lines of revenue

20:12 Content energy

22:47 Reimagine your E-newsletter

25:54 Steal talent

28:12 Steal audience

30:22 Prepare now for the asset sale

34:29 Corona marketing summary

35:45 Q&A

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And we're live. Hello everybody. I'm Derric Haynie one of the hosts for this event. I'm so excited to be alongside. Joe Pulizzi Joe. How's it going? Can you hear me? All right. Thank you for having me. How you doing today? Doing great. Awesome and everybody and chat. Oh gosh 1 seconds. Cancel my own background noise cuz I had my troubles in another window watching the other session to make sure that it ended properly. I want to make sure you guys just got pulled in from the last session over to hear say hi and chat to Joe as we get started and I want to tell you guys a little bit

about the man in front of me the founder of Content Marketing Institute, content marketing world. I have to have one of his books or how many books do believe it or not 7. Number 5 in your hand. I love it. I got this one signed from you randomly in you at your conference. I caught you and said hey, can you hack gold pin? That's a match like everything is absolutely Legend says here and chat if you guys don't know who Joe Pulizzi is he's an Amazon best-selling author of killer marketing content Inc. And epic content

marketing which is named a must-read Business book by Fortune Magazine, and I'm telling you right now you need at least one of those books. Not all of his books on your shelf. It will make you a better marketer. It will make you a better CEO. It will get you better align with how to use content in your business. It's just a no-brainer and these are like some of the best reads that I've had when it comes to marketing business and of course content marketing Joe's founded three companies including Content Marketing Institute and has launched dozens of events including Content Marketing World,

which is one of the best events to go to especially if you're a marketer, especially if you're content Market, of course in 2014 who received the Lifetime Achievement Award by the Content Council his podcast Series this old marketing with  Robert Rose and generated millions of downloads

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Derric Haynie
Joe Pulizzi