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Anand Karasi
Founder at EngageDirect
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B2B Growth and Innovation Virtual Summit
June 4, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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Micro-Targeting Engagement with Budget Intent Data
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About speaker

Anand Karasi
Founder at EngageDirect

About the talk


00:01 Introduction

00:30 Key takeaways

01:08 About Anand Karasi

01:34 About Cynthia Hsieh

01:56 State of marketing and intent data

02:30 Goes beyond today’s 3rd party intent data

04:29 Convert information into budgets

05:36 Example budgets - New Relic

07:50 Pilot/Eval budgets

09:06 Forecasting upcoming Pilots/Evals

10:48 Engage elements

12:46 Shortlists influencers instantly

13:49 Micro-Targeting app demo

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