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Clayton Wood
CEO at Clayton Wood
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B2B Growth and Innovation Virtual Summit
June 3, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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Workshop: Best Growth Experiments & Tool Stack for SEO in 2020
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Clayton Wood
CEO at Clayton Wood

About the talk


00:05 Introduction

07:40 Grading your SEO knowledge

09:47 Section 1: User behavior

10:27 Direct traffic to your website

13:34 Time on site

15:41 Zephyr website case study

17:01 Bounce rate

22:19 Section 2: Digital footprint & backlinks

24:07 Backlinks

29:16 PR & press coverage

31:59 Is your website secure?

34:32 Content authority

39:02 Keyword placement

40:37 Content diversity

43:10 Q&A

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All right. We are live, welcome everyone to the final Workshop of the day. Thank you for joining our B2B Growth and Innovation Summit today. This is the first day and I'm super excited to welcome good friend of mine Clayton Wood join in from San Diego today Clayton built several multimillion-dollar businesses in search engine optimization, he is a digital strategist and some of you might know him as he co-hosted several summits with us at Growth Marketing Conference and who produced also event marketing school to welcome. Welcome to the event Clayton

how are you? I'm great Vasyl and thank you very much for having me today and hello out there in marketing world. I hope you all are having a good day of learning and if you stayed this long, then you must be enjoying the conference. So I am pleased. To wrap up the day with a couple of things that are relevant for SEO in 2020. I see some folks that are excited about talking about SEO in the chat. And if you just joined us, I'd love to hear where you're from. The other folks may have

asked you this but I'd love to know who I'm talking to and where everybody's at from around this beautiful world of ours. I see we got a LA she's telling me that I'm electric. So I'm going to have to get excited. Yes. Yes, we need it for the last person of the day. Well listen marketing is exciting. And if you ever get too deep into the technical stuff just take a zoom out at 30000 feet and you can start to see how that small changes and tactical strategy can completely

revolutionize business growth and this is This is why I'm in marketing. I love helping businesses. So we're going to go through

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