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Rethinking Your Leadership Playbook
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About the talk
00:05 Introduction
05:09 Leadership: Defined
06:59 Understanding leadership: Dunning-Kruger effect
10:29 How to understand yourself
11:37 Your greatest strength
12:40 The greatest weakness - strength one step too far
15:25 The big fear
18:22 Simple. Potable. Powerful.
22:01 4 actionable steps
25:08 Q&A
About speaker
I've always liked Emperor Palpatine. When you think about it, taking control of the Galactic Senate was a huge marketing coup done with perfect execution. Luckily for the marketing world in our galaxy, I’m not a fan of the dark side. And I believe in social consciousness. Though I've yet to take over an entire galaxy, I have created a high-level marketing strategy for some of the biggest names in the business – SAP, PayPal, and Verisign.
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Welcome everyone B2B Growth and Innovation Summit Day 2, my name is Vasyl Founder at GMC and I'm super excited to welcome you to the second day. For those of you who are joining us for the very first time feel free to introduce yourself in the chat. Share your LinkedIn profile so you can connect with other attendees and let us know where you join us from. I'm joining from San Francisco, California from Treasure Island, and I'm super excited to kick off The Summit in the chat. We have Alla and Stephanie from
Global Growth Marketing Conference team. They will be moderating at chat and connection with attendees and sending some helpful information. For those of you who missed the first day. You can find all of the session recordings. If you scroll back and look at the schedule, we using crowd cast as a platform. So definitely rewatch the sessions that then they will be avail Until June 11th and afterwards they will be a part of our Elearning library wish you could get access to buy purchasing all access pass by clicking on the green button below and I'm
super excited for today yesterday. We talked about growth experimentation B2B content as well as how important it is to leave by your core values as an organization whether you're a marketer or founder and today we will continue with that same but will also talk about CMO Playbook as well as some tactical sessions on account-based marketing B2B SaaS and growth couple of reminders. For those of you who joined for the first time you need to have a solid internet connection. If for some reason video it goes blurry just refreshing cream. If you are
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