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Maria Pergolino
Chief Marketing Officer at ActiveCampaign
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B2B Growth and Innovation Virtual Summit
June 4, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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Elevating Your Marketing For Outsized Results
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Maria Pergolino
Chief Marketing Officer at ActiveCampaign

Maria is known for building world-class go-to-market teams that drive growth, differentiation, and category leadership. She has served as a senior marketing leader for global B2B technology organizations for almost two decades including serving as Chief Marketing Officer at Anaplan (NYSE:PLAN), Senior Vice President of Marketing & Sales Development at Apttus, and held marketing leadership roles at Marketo and Shunra Software (acquired by Hewlett-Packard Enterprises). She is considered a B2B marketing expert from her success and innovative approaches in customer advocacy, demand generation, account-based marketing, strategic events, sales development and marketing communications. She has expertise in the Salesforce, Microsoft, Adobe and Oracle ecosystems. Maria holds both a BS and MBA in Marketing from Rutgers University and has participated in executive educations programs at both Stanford and Wharton.

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Okay, and we'll live welcome to the next session of B2B Growth and Innovation Summit. For those of you who just joined in I'm one of your hosts Vasyl Founder here at GMC we produce virtual marketing in person and virtual events and super excited to have you all say hello in the chat. Let us know where you joining us from and a couple of housekeeping reminders. You can re-watch the previous sessions by looking at the schedule. Also quick shout-out to our Summit sponsors. We have VWO Pantheon,

MobileMonkey, GrowthHackers and Personas. Thank you for supporting the Summit and I cannot be more excited to introduce our a presenter today. She will be talking about how you can elevate your marketing for outsize results. She's a recognized industry leader one of the first content marketers and Head of Marketing at Marketo. Previously took a company to IPO including several other companies and the most recently she has lead in a marketing B2B marketing team at ActiveCampaign. And Maria is joining us from

Chicago Maria how are you today? Start the day with the last session excellent. So I'll go ahead and disappear right now and just let you take over and at the end will I will have a little bit of time for Q&A from the audience Maria please take it away. Perfect. Thank you. So welcome everybody. We are today going to talk about elevating your marketing results. And I think this is a good session for the start of the day. If you following that last session we're going to go into a number sessions are going to talk

about things that you may want to take back to your organization. And we all can go to these events were we want to bring all these ideas back? We've

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