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Dayna Rothman
Chief Marketing Officer at OneLogin
+ 2 speakers
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B2B Growth and Innovation Virtual Summit
June 4, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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Taking the Road Less Traveled: Proven Shortcuts to Landing Your CMO Dream Job
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About the talk


01:00 Introduction

02:08 Knowing your strengths and your company

09:08 Being your authentic self

14:44 Masking your personality and getting stuck

19:59 Being a fit for the company and elevating yourself

28:32 Summary of the talk

About speakers

Dayna Rothman
Chief Marketing Officer at OneLogin
Lauren Vaccarello
Chief Marketing Officer at Talend
Todd Wilms
Founder and Author at FoundersPlace.co

Leader of all things marketing and sales including demand generation, marketing analytics, mid-funnel acceleration, content, brand, social, web, SEO, marketing operations, events, sales development, and closing sales. Author of Lead Generation for Dummies. Author of numerous Lynda.com courses on content strategy. Seasoned marketing speaker.

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Lauren Vaccarello is an award-winning marketing executive with a track record of accelerating revenue growth for the fastest growing SaaS companies in Silicon Valley. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category. Lauren also co-authored the highly-regarded books “The Retargeting Playbook” and “Complete B2B Online Marketing.” She has held executive leadership roles at Box, at AdRoll and at Salesforce. She was a member of the Google Tech Advisory Council and is a popular speaker at industry events such as ad:tech, South by Southwest, ClickZ Live, eMetrics and the Online Marketing Summit. In 2014, Lauren was honored by the San Francisco Business Times and named to their list of “Influential Women in Business.”

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I've always liked Emperor Palpatine. When you think about it, taking control of the Galactic Senate was a huge marketing coup done with perfect execution. Luckily for the marketing world in our galaxy, I’m not a fan of the dark side. And I believe in social consciousness. Though I've yet to take over an entire galaxy, I have created a high-level marketing strategy for some of the biggest names in the business – SAP, PayPal, and Verisign.

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Dayna Rothman
Lauren Vaccarello
Todd Wilms