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Conor Lee
CEO at Personas
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B2B Growth and Innovation Virtual Summit
June 4, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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Persona Based Marketing: ABM For The Rest of Us
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  • Description
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About speaker

Conor Lee
CEO at Personas

About the talk


00:05 Introduction

01:55 More about Personas

03:03 Why PBM is about to explode

04:47 Why so much buzz around ABM?

05:43 ABM reality

06:52 What is Persona based marketing?

07:23 PBM: Streamlined coordination

08:37 PBM: Lightweight execution

09:55 Personas are easy to identify

10:47 Persona building is simple

12:29 Easy to reference insights

15:29 Q&A

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Hello, everyone. We are live, please say hello in chat. Make sure you can hear us. I am here with Conor Lee. This is our next session and we are already a little bit behind. So we're going to jump right into it, but please to say hello. Hi and chat. Tell us where you're at where you're listening from. What time is it for you? Maybe give me your biggest takeaway from the panel. You just watched it was amazing that there was a lot of good stuff going on there. Hello Jim. Hello Jeremy. All right

You are looking at Conor Lee he's a Co-Founder and CEO of Personas is a serial entrepreneur and recognized expert on B2B sales and marketing. He's helped over 300 leading companies like Lyft Gaston and Zenefits scale by better understanding their target personas and then engaging them on multiple channels with targeted content Conor. I will let you take it away from here. Thank so much everybody. Great to connect everybody. So I'm going to share my screen here and in start this presentation.

All right. Awesome. So. My name is Conor Lee. I'm the Co-Founder and CEO personas were based in San Francisco. I'm here at or empty office and as mentioned earlier, I'm an expert in an outbound sales and marketing but really the topic of this conversation is something that it's probably you know at top of mine for a lot of B2B marketers in particular which is what kind of jump right into it with account-based marketing for the rest of us AKA percent of his marketing so will be about us no experience of the

past few years. We worked with hundreds of companies and help them to basically scale their outbound sales by understanding their audiences and

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