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Virginia Nussey
Director of Marketing at MobileMonkey
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B2B Growth and Innovation Virtual Summit
June 4, 2020, Online, New York, USA
B2B Growth and Innovation Virtual Summit
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How to Win Customers & Influence Engagement with B2B Messaging
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00:05 Introduction

03:31 What is messaging?

04:25 Common denominators of messaging

05:38 INTEGRATE method

05:51 Install multi-channel chat automation

07:59 Know your customer chat journeys

10:45 Time your live support takeover

12:43 Expect and expand off-script requests

15:08 Get opt-in for other channels

18:25 Reengage

20:39 Address persona-based personalization

25:30 Track campaign metrics

26:44 Embrace your brand

30:24 INTEGRATE method summed up

About speaker

Virginia Nussey
Director of Marketing at MobileMonkey

Writer and growth marketer at a fast-growth chat marketing platform for Facebook Messenger, native web chat and SMS. I create web content, media, onboarding, about chat marketing to help businesses connect with customers through text and messaging — the best way to stay in touch today.

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Right, we are live and right into our next session. I'm just going to go straight into it. This is Virginia Nussey Director of Marketing at MobileMonkey. We are going to talk B2B messaging strategy probably a lot of live chat and how to engage and influence people through that customer Journey with the right messaging Virginia. Go ahead and take it away. Looks good. I see us and I bet it's about to go. All right. Awesome. Alright. Hey everybody, I'm Virginia and I'm a really big fan of the B2B Innovation Summit. MobileMonkey is a proud sponsor

of today's Summit on right now with everything that the world is experiencing. It's a really important. I know we're all investing in our growth whether that's like our emotional growth our growth in our community values and I think that this includes growth in our careers and our business and so to that end my presentation today is called how to win customers and influence sales with B2B messaging I were talking about specifically chat and text messaging so the strategies here or going to be your essential guide developed by MobileMonkey or B2B customers and B2B businesses like mine

probably yours. Before we get into the presentation. I just kind of figured I would share a little bit about me. I'm home too, or I mom to a modest zoo and So Cal and it's not quite Tiger King, but I probably still rocks and sticks on the Richter Scale of weird with leopard tortoise a bearded dragon a maine coon and a tank full of betta fish.

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