Marketing is not about selling, it is about helping people find ways to address their needs. Rather than marketing a product, I believe in giving the customers a solution to their problem. I enjoy translating prospects' pain points into stories that drive interest and action. I believe that marketing technology can enable marketers to provide magical experiences to their customers.I have expertise in digital, social, field, direct mail & account-based marketing and territory-based demand generation strategies and I am a certified Marketo & Salesforce professional. As an efficient manager of people, processes, and programs, I invest considerable time in coaching, developing and motivating my team. I am a skilled communicator and collaborator and proficient at building strategic partnerships with external and internal stakeholders.View the profile
Growth Marketing expert with a strong ROI focus. For the past 15 years, I have been working on projects covering B2B Growth marketing. I have a special taste for B2B SaaS projects.I have a passion for projects requiring efficient tracking to deliver a strong ROI and thrive when in charge of a mixed marketing and engineering team.View the profile
A software engineer turned data-driven growth marketer, I founded metadata.io to make demand generation easy for non-technical marketers.Metadata is a patented technology that combines predictive scoring and programmatic advertising to deliver a predictable pipeline of opt-in lead qualified leads for B2B enteprises. Among our customers: Cisco, UserVoice, Mulesoft, Salesforce, Infoblox, Aerospike and many others.View the profile
About the talk
00:06 Speaker introduction
03:50 Seeing changes and adjusting
06:40 Is COVID a chaotic situation?
09:34 A campaign that worked really well and experimentation
12:03 Current situation in large organizations
17:35 Traditional and nontraditional veins of driving revenue
20:05 Speed of changes in different organizations
22:40 Change management
23:27 How to sell to bigger companies?
25:30 Which investments to make in 2020 to succeed?
26:44 General thoughts on ABM in 2020
32:00 How do buyers perceive ABM tools?
36:00 What scale can personalization achieve?
37:33 One last recommendation from the speakers
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Okay. We are live. Welcome everyone and thanks for joining today. Very excited for this session. I hope you all are all I see. There's a lot of people connected. So thank you for taking some time each day. So this expression excited to talk about the special about this event I know everyone on the panel today so very quickly. I will be at your moderator today. I'm a Guillaume Cabane and that is not about me. I'm not important to the people that matter had come
afterwards, so I want to start first by introducing Masha, and I'm going to call you but your your last name, but Masha Finkelstein. Yeah, right and you are in charge of marketing technology at Intuit. Can you remind us quickly for those who for those who don't know what Intuit does or is? Yeah, yeah I'm in charge of Marketing Technology Innovation and sharing best practices specifically, but Intuit is a tiny little company, maybe you've heard of some of its product play Commander QuickBooks or TurboTax, but
our mission is to empower prosperity all around the globe. I'm excited to be here Then we have Guy Yalif. Guy we've been working together for the past 4 years now 2016 and you are the CEO and Co-Founder of Intellimize. It's amazing you haven't run for the hills yet 4 years in. Glad to be working together with you. I'm a former aerospace engineer who now has the