As CEO and Founder of Product School, Carlos leads a growing team of instructors and employees dedicated to training the next generation of product managers across 16 campuses worldwide. He is also the author of The Product Book and a frequent speaker at technology industry events. Carlos founded three companies in the education space and has 8 years of experience building teams and digital products in Europe, Latin America and the U.S. Prior to founding Product School, he was the lead instructor at a Bay Area technology education company, where he was responsible for curating course content and teaching product management. He also served as co-founder and CEO at Floqq (invested in by 500Startups), the biggest marketplace for online courses in Latin America, where he oversaw engineering, design and marketing efforts, including branding, product development, demand and supply generation, communications, fundraising, and international expansion. Earlier in his career, Carlos worked as a product marketing manager at Involver (acquired by Oracle), a startup that created the world’s largest social marketing platform, and held positions as a software engineer and project manager for several small- and medium-sized brands. He earned a Computer Science Degree and a Management Engineering Degree in Spain, and a Certificate in Global Business Management and Marketing from the University of California, Berkeley. He’s fluent in Spanish, English and Portuguese.View the profile
About the talk
Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Through this session we will answer that question, as well as navigate the different paths to break into product. We will explore the many roles within Product Management and discuss all the best practices, practical advice, and expert tips key for succeeding.
01:20 Speaker’s path
02:50 What is PM?
05:56 The PM career path
08:20 Types of PMs
09:33 The perfect PM
11:55 Domain expertise
14:20 Communication skills
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Today we're going to talk about product management demystified how to become a great product manager. I actually wrote an entire book on the same topic called The Product Book and it became a best-seller Amazon two years ago when it got published. Just to give a little context about myself. I'm Carlos the Founder and CEO of Product School. We are the global leader in product management training during the last six years we've built the largest community for product people
around the world over 1 million numbers and extracting the most important pieces on how to actually grow your product leadership career. I should carry out their articles medium blog post discussion forums. And of course, books that talk about how to get a product management job, but I think that's a very limited view of the entire picture. Of course. It's important to know how to answer the questions during an interview and how to optimize your LinkedIn profile to get more conversations. But the reality is you also need to know how to deliver and there's no content out
there at least in a structured way. So, I decided to focus my book on that part and break down the entire product development process with very tactical examples from Real World company start building Peter products these days so they I started my career as a software engineer. Didn't know what to do. My options are pretty limited. I just knew that I didn't want to spend the rest of my life at the same time. Like I wanted to utilize my technical background in a different way. But again, you know how so
the closest alternative back in the day was to go to business school. And that's actually what I did I want before that. I will be working as an engineer, but I actually wanted to know more about the business side of things and the reality is spoiled there is nothing like that in a business class. So, there was no single class, but I got to meet some incredible people that also came from a technical background. It was refreshing for me to know that I'm not the only one