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Hands-On Workshop: 5 Tenets to Building a Strong Brand - A Live Brand Assessment [LIVE]

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Hannah Ryu
Co-Founder, Product & Strategy at OAK THEORY
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 Product, Growth, & Innovation Summit 2020
August 12, 2020, Online, New York, USA
Product, Growth, & Innovation Summit 2020
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About speakers

Hannah Ryu
Co-Founder, Product & Strategy at OAK THEORY
Veronica Shelton
Co-Founder at OAK THEORY

Known for her curiosity and relentless pursuit to take on new challenges, Hannah loves working with rapidly growing organizations from non-profits to tech. Before founding OAK THEORY, Hannah was a lead product manager at an advertising tech startup in NYC. Her experiences range from leading an enterprise platform, bringing a SaaS product to market, and delivering operational efficiency, as well as revenue growth. In love with the process of building products that are thoughtful and people-centered, she combines her discipline as a product manager and a coach to work with clients in a candid and collaborative manner. Hannah studied International Relations and Arabic at UNC Chapel Hill, is an altMBA alumni, and currently in-training to be a certified coach at Co-Active Training Institute. Outside of work, you will find her currying favor with her dog Kodi, hiking in the bay, and training Muay Thai.

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Over the course of the last 10 years, Vee has been fortunate to partner with brands big and small — from Fortune 500 conglomerates to startups. In her years as a designer and a developer, Vee has overseen global campaigns across in-store, print, digital, and social as well as leading rebranding and design for top organizations. A visual communicator, Vee loves translating voices and stories into products and experiences that are easy for everyone to understand. Vee’s mission is to create brand experiences that are designed to function while getting to the heart of the users’ needs. She makes it a priority to explore new software and technology while also keeping track of her ranking on Call of Duty. When Vee isn’t working on projects you can find her perfecting C++ and exploring all that Unity has to offer, especially in the realms of web, mobile applications, and games. In her down time, she enjoys video games, taking care of her bunny, trying new recipes, and traveling to new places as often as possible.

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About the talk

The right branding can be the difference between connecting with a potential customer and a loyal customer. In this interactive workshop, we will review key tenets that will help shape your business into a stronger brand. We will take a look at how world-renowned brands have done this successfully and outline practical and actionable steps that you can take to bring your brand to the next level.

00:10 Intro

02:18 OAK theory

06:15 Tip 1 – Know your story

10:31 Tip 2 – Win hearts

15:30 Tip 3 – Be consistent

17:37 Tip 4 – Make it easy

19:40 Tip 5 – Seek feedback

22:00 Tough questions to ask yourself before starting a brand

26:15 Fenty Beauty example

31:00 Wyze.com

38:55 Heart Mind Institute

45:13 Biggest mistakes that brands make

47:25 Rebranding

50:35 Minimum number of potential customers

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All right. Looks like we are live. Hello everyone and welcome to another session of Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. I'm super excited about this particular session. I know that you've been learning a lot. So that was the entire day. But today the session is very special because not only we will cover the content, but we also know just take questions from the audience. And by the way, you're more than welcome to jump on it with us on video and ask you a question live because this is an interactive workshop, but we will also be

sharing some live brand assessments to help you improve your brand in storytelling and we did select several examples of from those of you who purchased all-access pass. We might have I don't know if we have time. Maybe we can do a quick live assessment from somebody else from the audience. I know it's not going to be that in-depth, but I'm super excited to have Veronica and Hannah joining us from sunny California and they are creative Co-founders at Oak Theory

Brand agency that works with a high-tech startup a large Enterprise brand to help them improve their brand. They do website design channels background to sucks as a product manager and Veronica is a Creative Designer. So, they today they will present them framework how to deal with brands how they approach their work with clients and afterward we'll do a quick Q&A and we'll dive into live brand. Feel free to ask questions for them in the tub

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Hannah Ryu
Veronica Shelton