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Winning the Remote Work Revolution: Proven Best Practices for Keeping Your Team Connected & Productive [PRE-RECORDED]

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Heidi Cerenzia
VP of Demand Generation at Wrike
+ 2 speakers
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 Product, Growth, & Innovation Summit 2020
August 12, 2020, Online, New York, USA
Product, Growth, & Innovation Summit 2020
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About the talk

Marketers are especially reliant on cross-functional collaboration, visibility, and speed. As work has gone remote they find themselves scrambling to find solutions that keep them productive and fast. In this session, expert marketers will share how they used technologies, like Wrike, to create and launch high-performing campaigns and offer actionable tips on how to empower remote employees.

00:10 Intro

02:06 Work reimagined with Wrike

02:50 Challenges

05:00 Wrike for marketing teams

07:30 New normal and growth strategy

11:02 Remote teams staying productive with Wrike

14:10 Team collaboration

19:40 Sending a physical gift to a customer

21:16 MDRs

27:00 Human element

About speakers

Heidi Cerenzia
VP of Demand Generation at Wrike
Megan Myers
Field Marketing Manager at Wrike
Emi Witt
Senior Manager, Demand Generation at Wrike

High-performing marketing leader with over 20 years of experience. I build global demand generation and field marketing strategies, with a passion for driving high quality pipeline. Data driven marketer with a proven track record of optimizing measurable processes. Extensive background in building and managing internal marketing teams and external agencies.

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Megan Myers is a Field Marketing Manager at Wrike. She oversees all sponsored activities and manages marketing operations for the demand generation team. Before joining Wrike, she held a range of marketing positions at Instapage and Symplicity. She lives in San Francisco with her husband and enjoys spending free time in nature.

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Emi Witt is the Senior Manager, Demand Generation at Wrike. Emi runs a number of integrated campaigns with a focus on ABM for our strategic audience. Before joining Wrike, Emi held a number of roles ranging from being a marketing generalist to specializing in digital marketing at tech companies throughout the Bay Area.

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Hello everyone and welcome to another session of Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. My name is Vasyl, Founder of the Growth Marketing Conference and I'm super excited about our upcoming session today where you will learn everything about how to win the remote work Revolution and our goal for this particular session is to make sure that you will walk away with actionable insights on how with proven practices best practices how to keep your remote team connected and

productive and today we invited a true expert out on the subject matter to join us for the session who is also a sponsor for the this Summit We've invited the team demand-generation team at Wrike and before I introduced Megan who is a Field Marketing Manager. I would like to mention that if you have any questions for our panelists today, you can connect with them on LinkedIn and we'll be sharing their contact information at the very end of the presentation. So, with that, I would like to welcome Megan Myers and

Megan will tell us a little bit about Wrike and why Wrike is a subject matter on the remote work and keeping teams productive To winning the remote work Revolution best practices for keeping your team connected and productive. My name is Megan Myers and the Field Marketing Manager at Wrike and today I'll be joined by two fellow Wrike Heidi Cerenzia VP of Demand Generation and Emi Witt Senior Manager of Demand Generation and ABM First I'd like to quickly introduce Wrike the leader and collaborative Work Management break and Abel seems to be insanely

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Access to the talk “Winning the Remote Work Revolution: Proven Best Practices for Keeping Your Team Connected & Productive [PRE-RECORDED]”
Available
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Heidi Cerenzia
Megan Myers
Emi Witt