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How To Build Partnerships That Actually Drive Revenue [LIVE]

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Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
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 Product, Growth, & Innovation Summit 2020
August 13, 2020, Online, New York, USA
Product, Growth, & Innovation Summit 2020
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About the talk

In this talk you will learn:

  • Finding integration partnerships that can lead to acquisition channels.
  • Building an arsenal of offerings for your partners.
  • Secrets to better cross-functional communication between product, marketing, and partnership departments.

00:10 Intro

04:53 The problem

06:02 Partnerships product marketing

11:00 Key partnership activities

11:30 Integration

16:00 Key partnership activities

20:41 Partnership enablement

26:05 The introductory call

28:39 What do they want?

About speaker

Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech
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Hello, I am live. Can you hear me in chat, I just pulled you in from the previous session just say hello and make sure that you can A great job behind the scenes to help run this event as fluently as possible. I know that there have been some minor technical difficulties in the past, but we're going to keep on moving perfect Fizz says that he can hear me viral believe which is a great name since I Love virality. That's awesome. Thank you for the on the lighting before you run out of the session after looking at the title because I know a lot of people here focused

and product and growth and not in partnerships. This event is absolutely going to be for you. Even if you're a product manager or you're working inside a product in you might learn something about how products should be thinking about partnerships as a whole had to work more closely. Play with your partnership marketing team or your Partnerships team. And what you should be thinking about your roadmap. As far as Integrations. I'm going to show a little bit of that to you in just a second. By the way. I know it says Growth Marketing Conference. My name is Derric Haynie, you can

find me on LinkedIn. I'm happy to connect with you and especially if they're in the Shopify app or Shopify Merchant ecosystem you I'm very happy to connect with you and hear on my details sharing with you here in the chat with that being said, I will share my screen. We're going to keep going, you know, my monsters always jam-packed session after session after session. I hope you guys had been learning a few things if you have to hesitate to share what you have been learning here in chat and add a reminder before we begin if you haven't gotten your all-access pass if you can

hit the button right below me here to get your Alexis pass which will give you access to not just all of these. Is in perpetuity but hundreds of

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Access to the talk “How To Build Partnerships That Actually Drive Revenue [LIVE]”
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