aleh is the Co-founder and CEO of Mutiny, a YC-backed company focused on helping SaaS companies personalize their website for each visitor. Prior to Mutiny, Jaleh was employee 12 and head of marketing and business development at Gusto and grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. She holds a B.S. in mechanical engineering from UC Berkeley and an M.B.A. from Stanford.View the profile
About the talk
To win in the current market, your marketing strategy means life or death for your business. When it comes to building scalable growth, most marketers and CMOs have it wrong. They focus on content quality, channel strategy, and planning, when they should be focused on one thing and one thing only -- SPEED. In this session, Jaleh will share actionable strategies that any marketing team can adopt to move 10 times faster and stop wasting time building high-quality campaigns that don’t work.
02:50 How do you define excellence?
03:30 Why speed matters most?
05:33 What slows us down?
08:38 5 strategies for becoming fast
10:55 Break down large problems – concept
17:52 Build program scorecard and share results publicly
20:26 Bi-weekly learning meetings
25:24 Final tip
34:33 Ask the million-dollar question
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Welcome back everyone to another session of Product Growth and Innovation Summit brought to you by Growth Marketing Conference and partners. My name is Vasyl. I'm super excited for the upcoming session how to build a scalable growth engine for speed very important topic and I'm joined today by Jaleh joining me from San Francisco. She is a Co-founder and CEO at Mutiny a UC backed company focused on helping SaaS other SaaS companies personalize their websites for each visitor prior to Mutiny. Jaleh was an employee number 12 and CMO at
Gasto. So many of you are using Gasto right now and she actually grew company from 500 customers all the way to 50 thousand customers and today she will be sharing our story how she's able to build sustainable growth engine through speed if you have any question, type it in the chat or ask a question will get you as many as we can without further ado, Jaleh Please take it away. And thank you everyone for joining. I led marketing for a number of years at Gasto prior to starting Mutiny. And now at Mutiny, we work with some of the fastest-growing
B2B growth teams and so I get a lot of exposure to different types of marketing teams. A lot of really successful ones and I always get this question from CMOs CEOs folks in marketing. It'll what are the winning tactics these days what channel should we be looking at? And I think it's fine for you to keep an eye out on the latest and greatest within the growth, but in my experience the reality is that has a byproduct. Of the real driver, which is the culture of the marketing team. So winning marketing teams tend to
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