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The 7 Secrets of Marketing Success: How the Right Strategic Fundamentals & Marketing Tools Can Make You A Pro [PRE-RECORDED]

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Chris Ochs
Head of Sales at Factoreal
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 Product, Growth, & Innovation Summit 2020
August 13, 2020, Online, New York, USA
Product, Growth, & Innovation Summit 2020
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About the talk

In today’s global economic conditions, it is all the more important for every marketer to become a pro and stay relevant to their customers' needs and wants. While the fundamentals of marketing remain the same, the right tools of the trade and expertise can save you valuable time and skyrocket your growth. Join our illuminating session to uncover the 7 secrets/sutras to marketing success and make your business soar.

00:05 Intro

01:00 Why aren’t all marketers equally successful?

01:41 Secret 1 – Know your customer

06:11 Secret 2 – Set smart goals

08:30 Secret 3 – Define measurement metrics

12:13 Secret 4 – Choose your right tools

13:50 Secret 5 – Measure ROI

15:42 Secret 6 – Do more with less

16:50 Secret 7 – Leverage the continuous marketing improvement loop

About speaker

Chris Ochs
Head of Sales at Factoreal

Chris Ochs is the Head of Sales at Factoreal. He is responsible for all growth and revenue within the company. A digital marketing veteran of more than 15 years, Chris has held senior-level sales positions at email data & analytics companies, organic CPG retailers, an online event registration platform, as well as leadership roles at a direct-to-consumer company. An Honors College graduate of the University of Houston, where is played Division I Football, he completed his MBA with Honors at UCLA Anderson School of Management with specializations in Marketing and Entrepreneurship. Chris has founded or co-founded four startups to go along with two successful exits via acquisition. In his less-wise days, Chris found a way to complete 50+ triathlons—including two Ironman events. Now, he's fine with skiing in the winter, running and paddleboarding in the summer, and fly fishing all year long.

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Hello, my name is Chris Ochs. I'm the VP and Head of Sales for the Americas with Factoreal. Factoreal is a customer engagement platform to help marketers better connect with their customers. My background is two decades of working in the digital marketing space with several email analytics companies and direct consumer products today. I'm going to speak to you about the seven secrets of marketing success and how marketing automation platform can help you become a marketing pro. So, let's get started when it comes to marketing success is never guaranteed but one thing is

guaranteed. If you don't Market your business, your competition will step in and take that business away from you. Marketing must be coming regular daily activity. If you want your business to grow and Thrive and in these unprecedented times, it is even more important for every marketer to be at the top of their game and operate like a pro. A question. I constantly get asked is why aren't all the marketers equally successful. Well, if you run a successful business, you will always have other businesses competing with you while it's how you might feel intimidated

intimidated due to how big of a brand they are. Take some time to check out their website subscribe to the email list in order for a product from them. What is appealing about your competitor's product. Is there anything that you believed to be improved are they doing anything that you aren't doing successful marketers do what marketers who fail to do? The struggle you're not alone. The struggle with marketing is not unknown. Here are some of the biggest challenge’s marketers face-first generating

leads. The problem is that many businesses struggle with lead generation in the first place without generating leads. It's impossible to nurture them. Solidly. Jen is pivotal to inbound marketing success. And once you have generated leads in marketing automation platform allows you to nurture them

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