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Behind the Scenes of Miro’s Growth Success: How a Product-Led, Usage-Focused Strategy Helps Us Grow [LIVE]

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Yuliya Malysh
Head of Product and Self Serve Business Growth at Miro
+ 1 speaker
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 Product, Growth, & Innovation Summit 2020
August 13, 2020, Online, New York, USA
Product, Growth, & Innovation Summit 2020
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About speakers

Yuliya Malysh
Head of Product and Self Serve Business Growth at Miro
Derric Haynie
Chief Ecommerce Technologist at Ecommerce Tech

Yuliya joined Miro 7 years ago as a first Product Analyst. She has executed many parts of the product and built the Analytics & Growth teams. Now Yuliya is leading the Product Growth Team (Acquisition - Activation - Engagement - Monetization) and responsible for Self Serve business growth. She is in love with the combination of art & science to drive growth by designing and optimizing the user experience and cultivating a culture of experimentation.

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About the talk

Product-led growth is a hot topic right now and we see more and more public and private companies that prove us it is a winning strategy for various industries. We believe that great product experience which is required for PLG is a strategic advantage to onboard and retain users and customers. In this talk, I will walk you through Miro’s pillars that enable our growth and share examples of how they help us and change during the COVID times.

00:05 Intro

01:55 Miro

04:18 How does your product grow?

06:44 What enables product-led growth at Miro?

09:41 How Miro treat customer empathy

14:13 Simplicity and fast time to value

16:00 Priority #1

19:53 Value first money later

23:10 User engagement strategies

27:20 Product-oriented metrics

28:15 Organizational agility

33:53 Customer feedback inputs

35:54 Features

37:10 User interviews

38:20 Product marketing and product-led growth

39:30 Personas

42:42 Listen to your customer

44:10 Company culture

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Yuliya Malysh
Derric Haynie